Our discovery phase inspires a response that brings a deeper meaning to the purpose. Through coordinated workshops we explore, identify and gather insights that is specific to our client and their industry.
Client & Industry Positioning.
Our in-depth knowledge across a variety of industries, allows us to approach each client with the confidence that we understand their requirements and are capable in delivering to their expectations.
User Profiles & Journey.
We map out scenarios and the users journey of interaction, we then further define these informed interactions to help us predict pain points and provide additional insight into functionality and user behaviour.
We discover the true characteristics that describe the internal and external qualities of a brand. This reveals personality, functionality and physical traits through imagery, language, actions and assumptions.
Business Goals & Segmentation.
By examining the behaviours, motivations and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn these requirements into competitive advantages.
Competitive Analysis & Audit.
We identify the strengths and weaknesses of a brand in it’s competitive landscape. This allows you to better understand the market, to target customers more effectively and make intelligent decisions on how to grow your brand.